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Most Effective Direct Response Campaign awarded to Citrus & Arm Candy at the 2022 Excellence in Interactive Marketing Awards

It’s a mouthful, but boy is it satisfying. Together with our media partner, Arm Candy, we took top honors at the Dallas Fort Worth Interactive Marketing Association (DFWIMA) Awards in 2022 for Most Effective Direct Response Campaign. The award recognizes the successful collaboration we’ve made on our recruiting campaign for Caliber Collision, the nation’s largest collision repair provider.

We’ve spent more than a year creating, scheduling and optimizing messaging that would resonate with highly qualified technicians who are underappreciated at their current shops. And thanks to the Arm Candy team, the campaign has been an unmitigated success.

But that doesn’t mean our work is done. In addition to many other collaborations with Arm Candy, we are continuing to optimize and refresh our successful technician recruiting campaign. Along with the amazing marketing team over at Caliber, we look forward to many more successful campaigns among all three parties in the future.