About Us

WE BELIEVE GREATCREATIVECAN CHANGE THE WORLD

Full-Service
With A Twist

Citrus Advertising is an independent, female-owned, full-service agency headquartered in Dallas with offices in Houston. We are a team of experts focused on creating ideas worth spreading. We are built for speed, quality, and integration to meet the demands of the ever-evolving world.

We have a successful track record of brand launches, brand building and brand repositioning with a focus on multi-unit retail.

We help brands connect to customers with ideas that are relevant, impactful and memorable.
We drive purchase and loyalty with the right message at the right time in the right place.
We measure in real-time and optimize for real results.

What Guides Our Work

1.

Our model is different. We know every client has essential services they need to drive business and build their brand, and we have a core team dedicated to the things that matter most. We also have a roster of trusted partners and subject matter experts to tap into when the time is right.

2.

Our retail tactical stack includes media (digital and traditional), social channel management, influencer marketing, reputation and reviews, location management and public relations – along with all of the insights and creative to support those needs.>

3.

We don’t believe in egos. Ideas can, and do, come from anywhere.

4.

Pros before cons.

5.

We do want to make cool work, but for good reason. Creative is nothing without a good strategy. Similarly, strategy is nothing without good creative.

6.

We do our best work as collaborative partners where we can move quickly to impact all touchpoints seamlessly on the customer journey and aggregate performance on all channels, then optimize “in campaign” – not afterwards.

7.

Ask questions. Stay curious. Continue to learn.

8.

Build something worthy. If you don’t mean it, don’t do it.

9.

Teamwork makes your dreams work. There’s no "I" in team. All of those sayings apply here.

10.

We are platform, technology and media channel agnostic which means we always use the right tool or tactic for the job.