Caliber was a brand known for collision repair. You dent your bumper or ding your fender, you go to CaliberCollision.com. But the brand was growing in the services it offered, including Caliber Auto Care for repair and maintenance, Caliber Auto Glass for windshield repair and replacement, and Caliber Fleet Care for companies managing hundreds of vehicles at a time.
What we did
User Experience Strategy
Tone & Voice Development
New site. Who dis?
Our challenge was to design and oversee the development of a new platform, Caliber.com, that would be the central hub for all service offerings. Both desktop and mobile UX was key. The audience could be doing research on the laptop or tablet, or they may be stranded on the side of the road with their phone as their only lifeline for help. Plus, the process is fairly long, so the likelihood of them bouncing between devices over the course of weeks or month was extremely high.
While all services revolve around taking care of your vehicle, they’re each vastly different offerings for consumers in wildly differing scenarios. Add the fact that vehicle repair is a confusing industry that the average consumer doesn’t understand and certainly doesn’t trust, and you’ve got a mess on your hands. Our challenge was to design and oversee the development of a new platform, Caliber.com, that would be the central hub for all service offerings.
After a deep-dive into consumer research to understand exactly what the different users needed and in what order, we created a streamlined digital destination that solved the puzzle for each one. From finding a location, to requesting a quote, to scheduling an appointment, to understanding the how’s and why’s, the new site does it all. It’s also an all-in-one brand promotion engine, using the collision repair offering as an opportunity to introduce and crosspromote the other lines of business.