Pomegranates are a wonder fruit. You might say they’re the perfect mix of treat and nutrition. To deliver a healthfulness message that signaled a major shift for the brand, we created the Be Bliss-full campaign and spread the word about these new menu items far and wide. Life is about balance. Work hard, play hard. Eat better, live better. While you can’t find well-being on a map, this campaign steered consumers in the right direction. With an elevated aesthetic, artful photography, and a theme focused on healthful positivity, we delivered joy, happiness and bottom-line results.
What we did
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Strategy
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Social Strategy
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Social Media Content
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Product Photography
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In-store POP
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Email Marketing
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Campaign Development
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Influencer Marketing
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Media Relations
Delivering a Positively-Power-Packed Punch with Pomegranate
Product Photography
Window Signage
Share-Worthy Social
When we took our Be Bliss-full campaign to social, we focused on positive reinforcement for those looking to improve their own health in both body and spirit.
23
Increase in Average Clicks/Post
100 Out of 100 Influencers Agree
We created a custom Be Bliss-full kit for social media influencers that got them excited to promote Jamba’s latest pomegranate products. And a public relations blitz around the International Day of Happiness created a massive amount earned media with product drops at yoga studios and parks in key markets, user-generated content and on-air appearances.
