CITRUS + TRAVEL

Modern Marketing For the Travel Industry

Traveler’s Intelligence: a Pivotal Tool to Drive All Marketing Decisions

Combining search data and technology, Citrus analyzes how many people are visiting your destination. We know who they are, how often they visit, how long they stay, where else they travel, and how to reach them and get them to come back again.

Optimizing All Marketing Efforts:

Based on Real-Time Consumer Behaviors and Needs

Identify optimal areas to target visitors including those who frequently visit your locations, those who are planning a trip, or those who are traveling to similar regions, hotels, or venues.

Gaining a Complete Visitor Profile:

Gathering Data That Informs Strategy, Media Targeting and Increases Market Share and Visits

Citrus visitation data goes beyond counts and even simple demographics, curating robust visitor profiles across thousands of psychographic and behavioral segments.

Tracking Success

Understand visitation trends from different trade areas, geographies, and audience segments. Assess the popularity of events, venues, marketing outreach, and more.

Traveler's Intelligence Tool

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Provide your information to gain exclusive access and see the possibilities for yourself.

Beyond the Data: Tourism & Travel Insights

Data only gets you so far. To put it to use, you must find actionable insights that can lead to fresh thinking. Our unique and savvy approach, especially with female and Hispanic travelers, is what sets Citrus apart.

Spontaneous But More Proactive Travelers

Most travelers are planning and searching for trips in the short term (0-60 days), but globally, the 180+ day search window saw the strongest growth, with a 20% increase in search share quarter-over-quarter.

Source: Traveler Insights Report Q1 2023, Expedia Group

Ladies First

In the U.S., women dominate leisure travel by a 63% to 37% ratio over men. Worldwide there is a similar skew, with 64% of global travelers being female, versus 36% male.

Source: RV and Playa, gutsytraveler.com

Hispanic Travelers Seeking Familiar, Yet New, Cultural Experiences

There is a strong desire to experience other Latino cultures and destinations, with 71% saying they would like to do so even if it is not where their family originated from.